To continuously improve its services, there are always updates in Google Search Console. Most recently, Google has added support, data, and new features to the Search Analytics API in Google Search Console.

Google Search Console is a free service from Google for website administrators. This service allows you to monitor your site's performance in Google Search, also known as the Google Search Engine.

Various features in Google Search Console can be used to ensure that Google can properly crawl your site or app. Additionally, it helps to test the validity and performance of specific website pages.

By keeping up with updates in Google Search Console, you can take full advantage of the available services to improve your website’s performance. Quoted from Search Engine Land, in this update, Google added several supports to the Search Analytics API following strong industry demand.

Updates in Google Search Console

This time, the updates in Google Search Console come in the form of added support, data, and new features in the Search Analytics API. The API now supports data views for Google Discover and Google News.

In addition, the API now supports Regex commands, all of which had previously been supported in the web interface.

Here are some key points regarding the latest updates in Google Search Console:

1. API Updates

The API has received updates to the searchType parameter, which previously allowed you to filter API calls by news, image, web, and video. Now, it has been renamed to “type” and will support two additional parameters:

1.Discover (for Google Discover)

2.Google News (for Google News)

For now, Google still supports the old name “searchType” to maintain compatibility with previous versions.

Furthermore, Google also stated that some metrics and dimensions are only compatible with specific data types. For example, the Google Discover report does not support the queries and positions data types.

This also applies to the API, which may not support certain data types. In such cases, the API will return an error message.

2. Regex Support in API

Another update in Google Search Console is the addition of Regex support to the API, particularly for the queries and page dimensions. Two new operators have now been added to the available match operations: includingRegex and excludingRegex.

3. Features Already Available in the Web Interface

As previously mentioned, the features introduced in this Google Search Console update for the Search Analytics API have already been available on the web interface for some time:

1.Google News performance reports were added in January 2021

2.Google Discover performance reports received full data in February 2021

3.Regex support was added in April 2021

Now, the latest updates in Google Search Console have brought these supports to the Search Analytics API.

4. Benefits of the Latest Search Analytics API Updates

Many website administrators use the API in Google Search Console to help automate and streamline daily SEO practices and reporting. With the latest updates in Google Search Console, you can now access additional data points and add Regex controls.

These latest updates in Google Search Console will make reporting tasks easier and more automated. This will certainly be beneficial as it can save time spent on reporting tasks. As a result, you can focus more on other SEO tasks that may be harder to automate.

The Evolution of Google Search Console

Before being renamed Google Search Console in 2015, this portal was launched in 2006 under the name Google Webmaster. This website service allowed administrators to:

1.Understand their site’s performance in Google SERPs

2.Improve site performance

3.Enhance user experience

At its launch, only four reports were provided. Over time, the service has been continuously expanded and updated, offering more information to be utilized, including API updates.

That concludes the information regarding the latest updates in Google Search Console for the Search Analytics API. By properly maximizing the latest features offered, you will be able to improve your website’s performance more easily and efficiently.

PT SMARTIT MANTAP DIGITAL INDONESIA

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